Become a Visit Waterford Member

Become a Visit Waterford Member

Be Part of Waterford’s Story

Visit Waterford brings together businesses from across Waterford City and County with one shared goal: to showcase Waterford as an exceptional destination to visit, experience, and explore.

From our landscape and heritage to our hospitality, food, culture, activities, and unique visitor experiences, we work to promote everything that makes Waterford special to local, domestic, and international audiences.

By becoming a Visit Waterford member, your business becomes part of the wider destination story — with opportunities to increase your visibility, connect with the local tourism community, and benefit from year-round marketing, PR, and promotional activity.

Who We Are

Visit Waterford began promoting Waterford’s tourism offering in 2017 and was formally established in 2019 to promote and develop tourism across Waterford City and County.

Our aim is to establish Waterford as a must-visit destination by showcasing the county’s diverse tourism offering to audiences locally, nationally, and internationally.

Our activity focuses on the things that make Waterford distinctive: its landscape, heritage, hospitality and unique visitor experiences.

Working alongside businesses and tourism partners throughout the county, we tell a collective Waterford story and encourage visitors to discover more, stay longer, and experience everything the destination has to offer.

 

What Does Visit Waterford Do?

Our main objective is to promote Waterford to national and international visitors while creating opportunities to showcase the businesses that make up our membership.

We promote our members through a wide range of channels, including:

  • Visit Waterford website
  • Social media: Instagram, Facebook, LinkedIn, TikTok, and YouTube
  • Press releases
  • PR and media opportunities
  • Regional, national, and international media
  • Paid advertising campaigns
  • Editorial content, destination guides, and itineraries
  • Tourism partnerships
  • Competitions and promotional campaigns
  • Cruise ship visitor promotion

Through these channels, Visit Waterford helps connect individual businesses with the wider destination marketing activity taking place throughout the year.

Reaching Millions of Potential Visitors

From the 1st of February to the 31st of December 2025, Visit Waterford achieved an estimated media reach of 45 million through its PR and media activity.

[INSERT MEDIA COVERAGE/ PRESS CLIPPING SECTION]

Why Join Visit Waterford?

Membership is about more than having your business listed on a tourism website.

By joining Visit Waterford, you become part of a community of businesses working together to strengthen Waterford’s visitor economy and establish the county as a must-visit destination.

Membership gives you opportunities to:

  • Raise your business profile through Visit Waterford’s established platforms
  • Access additional advertising, PR, and promotional opportunities
  • Connect and network with businesses across Waterford City and County
  • Collaborate with other members on campaigns, experiences, and initiatives
  • Become part of national and international destination marketing activity
  • Stay informed about relevant tourism opportunities, campaigns, and industry developments

Most importantly, it gives your business the opportunity to become part of the wider Waterford story we are sharing with visitors throughout the year.

Visit Waterford Membership Benefits

Promote Your Business

Keep us updated on events, special offers, news, launches and other relevant updates. Where appropriate, we’ll promote them across Visit Waterford’s website, newsletters, and social media channels.

Editorial Content & SEO

Members have opportunities to feature in editorial articles, guides, itineraries and blog content on VisitWaterford.com, supporting storytelling, SEO and online discoverability while connecting your business with visitors researching Waterford.

PR, Media & Competitions

Gain direct access to Visit Waterford’s PR agency, with opportunities for press coverage, media requests and campaign inclusion. Members may also be invited to participate in high-profile competitions featured in national media.

National & International Promotion

Take part in campaigns promoting Waterford across domestic and international markets, with additional opportunities for exposure through Tourism Ireland and Waterford’s cruise ship hospitality activity.

Professional Content & Assets

Access Visit Waterford’s professional asset bank, including high-quality photography, video and branded content commissioned to showcase Waterford and support your own marketing activity.

Connect & Stay Informed

Attend Visit Waterford member meetings to network, share insights and explore collaboration opportunities, while monthly newsletters and regular updates keep you informed about campaigns, media call-outs and upcoming opportunities.

Stronger Together

A visitor’s experience of Waterford is rarely shaped by just one business.

It is the accommodation they stay in, the café they discover along the way, the activity they try, the restaurant they book that evening, the attraction they visit the following morning, and the people they meet throughout their stay.

Visit Waterford brings these individual experiences together.

By working collaboratively, our members help create a stronger destination offering – encouraging visitors to discover more of Waterford, explore different parts of the county, and support local businesses while they are here.

What Our Members Say

“

Being a Visit Waterford member gives the House of Waterford the opportunity to work collaboratively with tourism businesses across the city and county to strengthen Waterford’s profile as a destination. The partnership provides valuable opportunities for promotion, networking and collaboration, helping us collectively showcase everything Waterford has to offer to both domestic and international visitors.

Clare Barrett, House of Waterford

‹ • • • ›

“

As a long-standing family-run hotel, we love being part of Visit Waterford because it unites local hospitality leaders and tourism providers to drive regional tourism forward. Through this membership, we’ve gained a stronger digital presence and greater regional exposure for our hotel, Dry Dock bar and Newship Restaurant. Visit Waterford and its members work together to showcase the rich history of Ireland’s oldest city and the stunning county, helping to tell the story of Waterford and encouraging visitors to our destination.

Tina Darrer, Dooley’s Hotel

‹ • • • ›

“

Being a member of Visit Waterford has been extremely beneficial to Lismore Heritage Centre and has strengthened our connection with the wider tourism industry in Waterford. Membership provides us with valuable opportunities to promote our visitor experiences to a much wider audience and ensures that Lismore and West Waterford are represented as part of the county’s overall tourism offering. Through Visit Waterford, we benefit from increased exposure, collaborative marketing opportunities, networking with other tourism businesses and access to information and industry updates. It also gives us the opportunity to work alongside other tourism providers and develop packages and experiences that encourage visitors to stay longer and explore more of Waterford. For a small rural social enterprise like Lismore Heritage Centre, this support and collaboration is particularly important. Visit Waterford helps us reach new markets, raise awareness of what we offer and contribute to the development of tourism across the county. We are delighted to be members of Visit Waterford and would encourage other tourism businesses to get involved and make the most of the opportunities that membership provides.

Mealla Fahey, Lismore Heritage Centre

‹ • • • ›

Complimentary Taste Waterford Membership

Visit Waterford members with an eligible food or drink offering can also avail of a complimentary Taste Waterford membership.

Taste Waterford celebrates the people, produce, and places shaping Waterford’s food and drink story, providing additional opportunities for eligible businesses to be promoted as part of Waterford’s growing food tourism offering.

Complimentary Taste Waterford membership is subject to businesses meeting the relevant membership criteria and signing the Taste Waterford Charter.

Eligible businesses can therefore benefit from the promotional activity of both Visit Waterford and Taste Waterford at no additional membership cost.

Join the Visit Waterford Community

Whether you run an accommodation business, attraction, activity, visitor experience, restaurant, café, food or drink business, retail offering, or another business that contributes to Waterford’s visitor experience, we’d love to hear from you.

Interested in becoming a Visit Waterford member?

Get in touch with our team to find out more about membership, current membership rates, and how your business can get involved.

Membership Enquiry

Ready to become part of the Visit Waterford community? Complete the enquiry form below and a member of our team will be in touch to discuss membership opportunities, current rates, and how your business can get involved.

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