Visit Waterford launches its first domestic consumer campaign in response to the impact of COVID-19 on local tourism sector.
The campaign “You’re invited, come and see” will be aired on national TV channels, national and local radio stations, and print media and across social media platforms throughout July.
Highlighting the extent of what the city and county has to offer in terms of culture, scenery, adventure, activities and entertainment, the Visit Waterford campaign is aimed at the domestic market. COVID-19 has had a widespread effect on international tourism, which accounted for approximately 75% of Ireland’s tourism economy last year but is not expected to return to Ireland until 2021.
According to David McCoy, Visit Waterford Chair, the campaign will focus on domestic visitors and will have a broad appeal to all ages and all tastes.
“The strapline is very simple, and very apt “Waterford, you’re invited, come and see.” Whether you are lucky to live in Waterford or are just an hour’s drive from the county, Waterford has so much to offer for a staycation holiday, short break, or family days out. The history and culture associated with Ireland’s oldest city is fascinating and facets of it are dotted liberally around the city and county. Waterford was awarded the title of Ireland’s No.1 Foodie destination last year, so quality restaurants and cafes supplied by great local producers are the rule, rather than the exception.”
“Mountainous and rugged scenery is only a stone’s throw from our five Blue Flag beaches, East meets West via a spectacular 46km greenway and the Purple Flag accreditation recognises Waterford as being a safe and welcoming place to socialise and have a good time, with plenty of accommodation to choose from.”
The Visit Waterford drive is supported with investment from Waterford City and County Council, Failte Ireland, local hospitality, amenity, and entertainment providers.
Mayor of Waterford City and County, Cllr. John Pratt welcomed the initiative and emphasised the importance of the community supporting local. “Waterford is steeped in culture, heritage, scenery with excellent hospitality and leisure amenities. With people reticent to travel too far this summer, there is a host of things to do, see and experience in Waterford for people of all ages. With all this on our doorstep there really is no better time to be a tourist in our own county.”
“While the current pandemic has had a devastating impact on the international tourism market, we have the opportunity, the vision, and the drive to emphasise all that is utterly unique about Waterford to a local, regional and national audience.”
Tina Darrer, Co-owner of Dooley’s Hotel, explains why she got behind the initiative.
“With international travel very much restricted for Irish holidaymakers, there can be a rediscovered joy in exploring what’s in our locality. Whether it is for an afternoon of adventure or a fun-filled family staycation, Waterford truly has something for everyone.”
